SEBRING, Fla. (Feb. 5, 2026) – Sebring International Raceway and luxury automaker Lexus have announced a multi-year partnership designating Lexus as the Official Vehicle of Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring.
The Lexus lineup of luxury vehicles including sedans, SUVs, performance, hybrid and electric vehicles will be displayed throughout the Sebring property during the 12-hour classic. Additionally, the Lexus brand will be showcased throughout the property in prominent locations including billboards, barrier signs and on virtually all collateral material produced and distributed by Sebring International Raceway. During all annual events taking place at Sebring, the high-performance Lexus RC F will serve as the official event-promotional vehicle.
The 74th Mobil 1 Twelve Hours of Sebring is held annually on the third Saturday of March, taking place this year on Saturday, March 21. The endurance event is one of North America’s premier automobile races and considered part of sports car racing’s triple crown, joining the IMSA WeatherTech SportsCar Championship’s season-opening Rolex 24 at Daytona and the 24 Hours of Le Mans in France.
The 75th running of the great race will be March 20, 2027, and will be celebrated the entire year leading up to the event, with Lexus part of the celebration.
“Through this relationship, we’re adding a partnership with one of the world’s most legendary and popular race tracks, which aligns perfectly with our partnership with one of IMSA racing’s most successful teams – Vasser Sullvan Championship Racing,” said Jeff Bal, director of motorsport, Lexus Racing and Toyota GAZOO Racing. “Lexus has more than 30 dealerships in Florida and with Sebring being centrally located in the state and home to a massive and passionate audience, we will undoubtedly introduce the performance, luxury and reliability of Lexus to a large number of potential owners.”
On track, Lexus partners with Vasser Sullivan Championship Racing to campaign two RC F GT3 entries in the IMSA WeatherTech SportsCar Championship. The No. 14 entry competes in the GTD PRO class with full-time drivers Jack Hawksworth and Ben Barnicoat, joined by full-time IndyCar driver, and Jupiter, Florida, resident, Kyle Kirkwood for select Michelin Endurance Cup races, including Sebring.
The No. 12 Vasser Sullivan team competes in an identically prepared Lexus RC F in the GTD class featuring full-time drivers Aaron Telitz and Benjamin Pedersen, with Frankie Montecalvo joining the team for the five Michelin Endurance Cup events.
Hawksworth, Barnicoat and Kirkwood won the 2024 Mobil 1 Twelve Hours of Sebring in the GTD PRO class in the No. 14 Lexus RC F GT3, one of the most significant victories in Lexus GT program history. Prior to their win in the iconic 12-hour event, Lexus and Vasser Sullivan also found the top step of the GTD class podium at Sebring in the July 2020 sprint race at the course with the pairing of Hawksworth and Telitz behind the wheel.
“As one of the world’s most prestigious events, and the longest running sports car race in North America, Sebring International Raceway takes pride in aligning itself with the world’s most prominent and successful brands, and this is certainly true of our new partnership with Lexus,” said Matt Muha, president and general manager of the raceway. “Having the Lexus brand and team associated with Sebring will be a tremendous benefit to not only the raceway but also to our knowledgeable and passionate fan base that thrives on winning and supporting brands committed to their favorite sport and track.”
About Lexus
Lexus in its 10th season in the IMSA GTD class, and fifth year in the GTD PRO category, competing in the IMSA WeatherTech Sportscar Championship. In now eight seasons together, Lexus and Vasser Sullivan have combined to earn 15 wins, 49 podium finishes and 26 pole positions with the Lexus RC F GT3. In 2023, Lexus won its first full-season IMSA GTD PRO Manufacturers Championship on the strength of two wins and podium positions in nine of 11 races.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With seven models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
About Sebring International Raceway
Sebring International Raceway is North America’s oldest permanent road racing facility, established in 1950. The circuit originated from a WWII B-17 and B-24 bomber combat crew training base known as Hendricks Field. Nestled among the orange groves and cattle ranches of Central Florida, Sebring International Raceway has hosted the legendary 12-hour endurance classic since 1952 (Mobil 1 Twelve Hours of Sebring), part of the prestigious IMSA WeatherTech SportsCar Championship. Sebring was the site of the first Formula 1 race in the United States (1959) and in 2012 hosted the inaugural race of the FIA WEC, which returned in 2019 to run the day before the Mobil 1 Twelve Hours of Sebring. Sebring is also known as one of the most versatile testing facilities in the motorsports industry, offering a variety of circuit configurations for club and corporate events, private testing and racing schools. For more information on Sebring, visit www.sebringraceway.com.
