SEBRING, Fla. (Oct. 1, 2026) – A striking new perpetual trophy befitting the stature and prestige of the Mobil 1 Twelve Hours of Sebring has been unveiled in anticipation of the 75th running of the great race on March 20, 2027. Commissioned to have a classic look, but also a contemporary style, one worthy of Sebring’s nine decades – including its war history – the trophy incorporates multiple layers of symbolism honoring Sebring’s storied history, enduring spirit and place among the greatest motor races in the world.
Named for its founder and first promoter Alec Ulmann, the mission given to Jostens’ designer Jeremy Dickey was to deliver a product that embraced the past while being worthy of a long road ahead – a trophy that would stand the test of time.
From the first concept delivered for review from the design team, it was clear Jostens would more than meet the challenge of accomplishing a classic, yet contemporary result. Dickey not only incorporated the track’s history into his design but also incorporated its previous use as a World War II Army Air Forces training base known as Hendricks Field from 1942 to 1945.
- The handles on the sides of the trophy represent the wings of an airplane that flew in and out of Hendricks Field from 1942 to 1945.
- The six panels around the trophy pay homage to the Western Hemisphere’s first sports car endurance race, the New Year’s Eve six-hour Sam Collier Memorial Grand Prix of Endurance, held at Sebring International Raceway on Dec. 31, 1950.
- The 12 uprights, located just above the words Alec Ulmann Trophy, are emblematic of the 12 hour race.
- Looking at the trophy from above, there is a clock face also representative of the 12 hour race.
- Most noticeable on the trophy, the stylized 12 on top of the clock dial also signifies the 12 hour race.
“While the process of capturing a distinct look or feel can often be a creative challenge, collaborating with our Jostens’ team lead by Curt Bruns and the team Sebring International Raceway was remarkably seamless,” Dickey said. “Fortunately, the site offers both rich history and strong foundational elements, which made the design process a highly collaborative, successful and smooth experience.”
When designing for Sebring International Raceway, he drew inspiration from the storied legacy of the 12 Hours of Sebring, an endurance race dating back to 1952 that demands as much from the athletes as it does from the design that celebrates them. His creative focus emphasized honoring that history including a prominent use of the number 12 as a symbolic design element
Dickey is an award-winning designer with more than 16 years of Jostens’ experience designing prestigious awards. He has crafted iconic pieces for some of the most recognized brands, events and athletic organizations in the country. His portfolio includes work for conferences and championship events including the Big 12, ACC, Chick-Fil-A Peach Bowl, Pop-Tarts Bowl, Celebration Bowl, USA Softball, the LPGA and countless others.
He also has contributed to many of the industry’s most celebrated motorsports awards including those for the NASCAR Cup Series, NASCAR All-Star Race, Las Vegas Motor Speedway, the Busch Light Pole Award and the Brickyard 400 Trophy. His work has appeared across championship weekends, on national broadcasts and in venues throughout the college and professional sports landscape. Looking ahead, he continues to develop new award concepts for upcoming bowl games and motorsport events with several exciting projects underway.
Tickets
Tickets, premium hospitality and car corral parking are available for purchase at www.SebringRaceway.com. If your favorite area isn’t available, add your name to the waiting list for items including trackside RV parking, fan hospitality locations or car corrals. Highlands County Resident tickets, military and student tickets are on sale at the raceway office with proper ID or proof of residency.
About Sebring International Raceway
Sebring International Raceway is North America’s oldest permanent road racing facility, established in 1950. The circuit originated from a WWII B-17 and B-24 bomber combat crew training base known as Hendricks Field. Nestled among the orange groves and cattle ranches of Central Florida, Sebring International Raceway has hosted the legendary 12-hour endurance classic since 1952 (Mobil 1 Twelve Hours of Sebring), part of the prestigious IMSA WeatherTech SportsCar Championship. Sebring was the site of the first Formula 1 race in the United States (1959) and in 2012 hosted the inaugural race of the FIA WEC, which returned in 2019 to run the day before the Mobil 1 Twelve Hours of Sebring. Sebring is also known as one of the most versatile testing facilities in the motorsports industry, offering a variety of circuit configurations for club and corporate events, private testing and racing schools. For more information about Sebring International Raceway, visit www.sebringraceway.com.
