Entertain. Engage. Excite.
Events at Sebring International Raceway are undeniably among the world’s greatest. Mario Andretti, A.J. Foyt, Stirling Moss, Juan Manuel Fangio, Hurley Haywood, Dan Gurney and many other world-famous drivers have won at the legendary circuit. Paul Newman, Gene Hackman, James Brolin, Lorenzo Lamas, Steve McQueen and Patrick Dempsey are among the celebrities who have raced at Sebring.
Despite this who’s-who list of drivers and celebrities, it’s the Sebring fans that make the Raceway unique. Every year since 1952 – including 1974 when the 12-Hour classic was canceled due to an energy shortage – the world’s most passionate and enthusiastic fans have descended on Sebring to take part in the spectacle. Many of the world’s most prominent brands have followed.
Among its official partners are Exxon/Mobil, Michelin, Rolex, Chevrolet, Cadillac, WeatherTech, Yuengling, Rust-Oleum, AdventHealth, Alan Jay Automotive Network, Ariens, VP, Mike’s Hard Lemonade, Little Caesars, Safety-Kleen and Brighton Casino. Other companies host hospitality guests at Sebring and display products including Porsche, Lexus, BMW, Mustang Sampling, Audi and Ford.
Luxury suites, track-side hospitality tents, open-air terraces, prominent barrier signage, permanent billboards and product display opportunities are among the options available at Sebring to fit any company and any budget.
Birthplace of American Endurance Racing
Sebring International Raceway is America’s oldest permanent road racing facility, established in 1950. The circuit originated from a WWII B-17 training base known as Hendricks Field. Sebring has hosted the legendary 12-hour endurance classic since 1952, now part of the prestigious IMSA WeatherTech SportsCar Championship. It was the site of the first-ever FIA World Championship Sports Car Race in 1953, and in 2012 hosted the inaugural race of the FIA WEC, and again in 2019 with the WEC 1000 Miles of Sebring the day before the Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts. Sebring is also known as one of the most versatile testing facilities in the motorsports industry, offering a variety of circuit configurations for club and corporate events, private testing and racing schools.
- CIRCUIT: 3.74-mile, 17-turn road course with concrete and asphalt surfaces.
- LOCATION: Adjacent to Sebring Regional Airport, three miles east of US 27.
- HOTEL: Sebring boasts a 122-room luxury hotel overlooking the famed Turn Seven Hairpin Turn.
- FANS: Spectators from 44 states and 17 countries attended the 2018 12-Hour classic.
- MEDIA: Sebring’s signature event is broadcast live (NBCSN) and attracts worldwide media coverage with more than 400 journalists in attendance.
- SOCIAL MEDIA: Sebring boasts a combined following of over 120,000 on major social media channels.
The NBC family of networks broadcasts the Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts and the entire IMSA WeatherTech SportsCar Championship. Through this partnership races are prominently promoted adjacent to other NBC Sports programming including NASCAR, IndyCar and Formula 1 as well as non-motorsports programming.
The FIA WEC 1000 Miles of Sebring is broadcast on Velocity in North America and more than 20 networks in Europe, South America, Africa, Australia, Asia, the Middle East and other networks around the world. This world feed provides unprecedented exposure to Sebring and its partners enjoyed by only a few facilities in North America.
Trackside signage including billboards, barrier signs, brake signs and track A-frames are designed for maximum exposure in all broadcasts. All 12 hours of the famed Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts are broadcast live in North America. Similarly, live flag-to-flag coverage of the FIA WEC 1000 Miles of Sebring further highlights partners of both series.
IMSA Radio provides full-event coverage via a network of domestic radio stations and worldwide coverage across the IMSA App, IMSA.com and other digital platforms. More than 400 media members attend the primary event, the vast majority of which are video and still photographers who broadly distribute images which include all trackside and team sponsorships.
Voted America's No. 1 Motorsports Race
- Mobil 1 Twelve Hours of Sebring - Sebring, Fla.
- Indy 500 - Indianapolis
- Daytona 500 - Daytona, Fla.
- Acura Grand Prix of Long Beach - Long Beach, Calif.
- Rolex 24 at Daytona - Daytona, Fla.
- Motul Petit Le Mans - Atlanta
- Knoxville Nationals - Knoxville, Iowa
- Go Bowling at The Glen - Watkins Glen, N.Y.
- Bojangles' Southern 500 - Darlington, S.C.
- IMSA WeatherTech Raceway Laguna Seca - Salinas, Calif.
Primary Annual Events:
- Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts
- WEC 1000 Miles of Sebring
- Michelin IMSA SportsCar Encore
- HSR Sebring Classic 12 Hour Pistons & Props Presented by Alan Jay Automotive Network
- SVRA Sebring Vintage Classic
- Air and Electrical Services Sebring Drag Racing Presented by ComfortMaker (12 Annual Events)
Suites and Hospitality Options
A wide variety of hospitality and entertainment options exist at the Raceway for groups of any size. Indoor luxury suites can accommodate groups up to 225 guests, and luxury tents and other outdoor venues are available for groups of any size.
On the second level of the pit structure are 10 luxury suites, the smallest of which can accommodate groups up to 35 guests and the largest 225. These suites are in high demand for SuperSebring weekend including the Mobil 1 Twelve Hours of Sebring and the FIA WEC 1000 Miles of Sebring. Suites are typically available for all other Raceway activities and are offered at competitive prices. Suites, tickets, catering and parking are priced separately allowing partners to pay for only what they need. Various furniture options or the ability for companies to outfit their own spaces can be accommodated. All suites include:
- Glass front wall
- In-ceiling audio including track feed
- Customizable Space
- Theater- and bar-style seating
- Climate Controlled
- Closed Circuit Television
- Separate bar and serving stations
- In-suite restroom(s)
Fangio Terrace Suites
To the west of the Tower Suites are 13 open-air suites elevated above pit lane thus allowing guests tremendous views of all the action below. The suites also overlook the front stretch of the Raceway and its starting line. Each of the suites can accommodate up to 35 guests and all can be combined for larger groups. Fangio Terrace can accommodate up to 455 guests and can be aligned with Club Sebring which seats up to 225 guests. Like the Tower Suites various furniture options are available.
Gurney Terrace Suites
To the east of the Tower Suites overlooking pit lane are the Gurney Terrace Suites. Like the Fangio Terrace Suites, Gurney Terrace Suites allow guests to take in the entire experience of race day in open-air luxury spaces above pit lane. Gurney Terrace is larger than Fangio Terrace with 16 bays. Each bay accommodates up to 35 guests.
- No fixed walls or windows
- Public address including track feed
- Customizable seating
- Closed Circuit Television
- View of pit road, competitor paddock and front stretch
Individual guests and small groups can experience luxurious race-day experiences with Club Sebring admissions. Club Sebring offers guests four days of excitement in a Tower Suite and accommodates up to 225 guests. A four-day open bar, buffet dinner during Friday evening’s FIA WEC 1000 Miles of Sebring and buffet breakfast, lunch and dinner on the day of the Mobil 1 Twelve Hours of Sebring.
Trackside Hospitality Tents
At various locations on the property, indicated on the adjacent map, trackside customizable hospitality tents can be built for companies and guests entertaining large groups. Any imaginable configuration can be built through the Raceway’s special events company, and full catering is available through the Raceway’s catering company.
- Customizable spaces
- A variety of seating and furniture configurations
- Closed circuit television available
- Exclusive grandstand or platform viewing available in some locations
- Adjacent parking available in some locations
Signage and Advertising
More than 35 trackside billboards in various sizes and locations exist around the 3.74-mile circuit, each prominently positioned to take advantage of more than 12 network-television camera locations and even more in-car cameras and handheld cameras.
Barrier signs on at least 11 of the 17 turns of the circuit are available for brands to create repeating backdrops for television cameras and attending fans. Most barrier-sign locations are 200 to 400 feet in length and are captured by cameras as they follow cars through an entire corner.
Five bridges with 10 signs measuring more than 100 feet wide and eight feet high span the width of the Raceway. Television cameras are strategically located opposite all locations to capture the 10 branded signs. One additional sign stretches the width of the Raceway between turns one and three. Other on-site signage opportunities include:
- Individual front-stretch barrier signs
- Pit Structure/Tower signage
- Midway billboards
- Front entrance sponsor billboard
- Four entrance gate signs
- Ticket gate signage
- Starter stand signage
- Winners Circle
- On-track “Brake” and “A Frame” signs
- Concert and special-event stage signs
Print and Electronic Advertising
Among the print-branding opportunities for all official partners are commemorative posters, souvenir programs, fan guides, media guides, electronic e-mail newsletters, collateral pass-outs and social media opportunities conducted each year by the Raceway’s promotions department.
Display and Activation Opportunities
Social Media and E-mail Campaigns
Like all events, Sebring International Raceway and its sanctioning partners including IMSA and the WEC have made digital and social media a priority, particularly in promoting commercial partnerships and race events to fans. In 2018 more than 20 million unique visitors were reached through the Raceway’s social and digital media efforts, often including official partners through photography and mentions. The Raceway encourages its partners to generate and/or participate in social media promotions targeted to existing and potential fans. These promotions are targeted directly at the many thousands of fans who follow SIR events online or who have voluntarily provided e-mail addresses with the hope to receive information, promotional materials and sweepstakes opportunities from the Raceway and its partners.
Sebring International Raceway Social Media Facts
- 1,448,701 Engaged Users (Unique Users)
- 20,697,571 Total Reach (Unique Users)
- 35,098,492 Viral Impressions (Total Count)
Reserved Trackside Parking
Trackside car and motorhome parking is available on a limited basis, with each space renewable each year. For decades many of Sebring’s most loyal fans have entertained family and friends in premium parking spots along the Raceway, and many more have made lasting friends and memories by parking next to the same groups year after year. Most trackside parking spaces are for self-contained vehicles and no electric, water services or television service is provided. Pump-out service and potable water service is available onsite throughout the SuperSebring weekend.
Reserved Motorhome Parking
Like reserved trackside parking, other non-trackside parking spaces are available close to the competitor paddock at lower prices. These reserved spaces in the East Paddock allow fans to have guaranteed 20x50 foot parking spots inside the Raceway’s turn 15. Maximum capacity in the East Paddock is 148 motorhomes.
Seven - Sebring Raceway Hotel
Located on the outside of Sebring International Raceway’s famous Turn 7 is a 123-room luxury hotel with trackside viewing, conference meeting space, banquet service, dining and bar service as well as motorsports-themed décor to make every guest feel like they’re in the driver’s seat.