Please forgive that so many days have passed since the incredible SuperSebring weekend without acknowledgement from those of us whose pleasure it was to host you for one of the most anticipated weekends in sportscar racing history.
An event like this one does not happen without spectacular planning, and this one literally was planned on a global scale. And the aftermath requires a bit of work, too!
The reviews are in from fans, sanctioning bodies, media, corporate partners and competitors, and the overwhelming response is spectacular.
So many moments stand out. The first fans driving across the Gateway to Green Park bridge. Fernando Alonso establishing a new track record in WEC qualifying. Pipo Derani winning the Mobil 1 Twelve Hours for the third time in four years. Penske and Joest sharing the front row for Saturday’s 67th running of America’s sportscar classic. Rooster tails in the morning and glowing brake rotors after dark.
And, at 10:47 p.m. Saturday, I received this text:
“Both cars on the poster won! You’re welcome.”
Ken Breslauer, Sebring International Raceway Media Director and Track Historian, sent the text, and months earlier chose the cars for the first-of-its-kind poster.
Roger Warrick traditionally creates a contemporary image for each year’s Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts. Breslauer guides the direction of the art, and this year’s twin-race presented challenges.
The public first sees the artwork on posters, followed by program covers, media guides, guest guides, and souvenir merchandise.
For this event that had two international series sharing Sebring’s historic stage, finding the right balance was imperative.
The resulting image of the Whelen Cadillac DPi leading the IMSA WeatherTech Championship field, and the No. 8 Toyota Hybrid in front of the WEC field proved not only to be prophetic, but also the most appropriate souvenir from the historic weekend. Anyone who wants a clear image of the cars that won the race need only point to a T-shirt featuring the poster art.
Hopefully, everyone took the time to shop the Sebring PX locations on the Midway, in the Paddock, and in Green Park. If you did not, or if you wish you had chosen one more T-shirt or hat before you left, sebringpx.com is up with a full line of event and track merchandise so that you always remember this historic weekend.
In fact, for a limited time, www.sebringpx.com shoppers will enjoy free shipping. (Some restrictions apply).
Sebring PX merchandise includes several options for what we previously deemed “poster art,” and now call “winners art.”
Event caps, pins, jackets, and other merchandise are on sale now at www.sebringpx.com, as well as Sebring International Raceway items.
Obviously, many, many new Sebring guests attended the Mobil 1 Twelve Hours of Sebring for the first time, and many have let us know a lot of areas where we could improve our logistics for first-time callers.
Already, the planning for 2020 is under way, and we promise any changes will be the kind to improve fans’ experience. We will have processes in place to prevent us from overselling areas of the property.
We have no plans to expand numbered reserved parking, but we must create a clearer way of numbering existing areas so that first-time visitors can find their ways around the property.
We are working on an idea to ensure that people who want to want to park near the flagpole have spaces, and that people who want to drive the around all parts of the property will have a way to do so without necessarily needing a parking space near the flagpole.
And while we plan for 2020, we will host historics, Ferrari Challenge, numerous car clubs, and November’s Michelin Encore at the Birthplace of American Endurance Racing.
Please don’t wait a whole year before you visit again.