IMSA WeatherTech 240 At Daytona Heralds Return of WeatherTech Championship

The IMSA WeatherTech SportsCar Championship returns to competition NEXT month!

Daytona International Speedway will be the scene on Saturday, July 4, with two hours and 40 minutes of WeatherTech Championship Daytona Prototype international (DPi), GT Le Mans (GTLM) and GT Daytona (GTD) action. And the midsummer IMSA event at Daytona — the first since 2010 — now has a name and logo.

Officials from Daytona International Speedway and WeatherTech today unveiled the logo for what will be known as the IMSA WeatherTech 240 At Daytona. The predominantly red, white and blue logo is befitting of an Independence Day event and is reminiscent of the Paul Revere 250 logo from previous IMSA events held in early July at Daytona.

“We were thrilled a couple of weeks ago to announce IMSA‘s homecoming to Daytona International Speedway in July, to bring back a tradition,” said Daytona International Speedway President Chip Wile. “And now to be able to welcome WeatherTech as the entitlement partner for this anticipated IMSA WeatherTech SportsCar Championship event to restart the series‘ season, it‘s icing on the cake. The new logo screams America‘s Independence Day and the race is going to be a huge celebration of it.”

The IMSA WeatherTech 240 At Daytona will be the first WeatherTech Championship race since January‘s season-opening Rolex 24 At Daytona, won overall by the No. 10 Konica Minolta Cadillac DPi-V.R team of Renger van der Zande, Ryan Briscoe, Scott Dixon and Kamui Kobayashi.

“As a proud American manufacturer and sponsor of the IMSA WeatherTech Championship, it was natural for us to extend our motorsport footprint with naming rights for the July 4 race,” said WeatherTech Founder and CEO David MacNeil. “We are all ready to see sports cars back on the track and racing. I think that the IMSA staff and the Speedway have done a great job to pivot on the schedule so we can get back to on-track competition.

The IMSA WeatherTech 240 At Daytona restarts what is now an 11-race season for the WeatherTech Championship that runs through the Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts on Nov. 11-14.