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Sebring Extends Marketing Partnership with Chevrolet

2020 Corvette Stingray to serve as pace car for first time at Mobil 1 Twelve Hours of Sebring

Sebring International Raceway announced today an extension of its long-standing marketing partnership with Chevrolet ahead of one of the season‘s premier road-racing weekends.


In addition to Chevrolet serving as the Official Vehicle of Sebring, the manufacturer for the first time will have the 2020 Chevrolet Corvette Stingray serve as the Official Pace Car for all IMSA WeatherTech SportsCar Championship activities for the SuperSebring weekend. The 2020 North American Car of the Year, the Corvette Stingray is the first mid-engine production Corvette in Chevrolet history.


IMSA will share the weekend with the FIA World Endurance Championship. Corvette Racing will field the new Corvette C8.R in each series.


“The extension of a partnership between two iconic American brands, each with a global presence, is significant, particularly in 2020,” said Wayne Estes, president and general manager of Sebring International Raceway. “Chevrolet continues to play a pivotal role both on and off the track at Sebring, and with the introduction of the C8 and C8.R Corvettes we could not be more proud to help showcase one of the most significant automotive product launches in recent history. Corvettes again will compete in two major events at Sebring — the Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts and the FIA WEC 1000 Miles of Sebring, and our team looks forward to helping introduce the new mid-engine Corvettes to thousands of the most passionate fans in motorsports.”


Chevrolet‘s status as Official Pace Car and Official Vehicle of Sebring are examples of high-value, mutual benefits for both sides. Chevrolet also is displayed prominently around the track with high-visibility signage including the famed Turn One walkover bridge along with additional significant activations at the 12 Hours of Sebring.


Sebring International Raceway originated from a WWII B-17 training base known as Hendricks Field. Since 1952, Sebring has hosted the 12-hour classic that has annually attracted the world‘s finest cars and drivers. The demanding 3.74-mile circuit is considered among the toughest tracks in the world.


“Chevrolet has rich history at Sebring. We are proud to continue our partnership,” said Michael Stouffer, Chevrolet Motorsports Marketing Manager. “The Mobil 1 Twelve Hours of Sebring is one of the world’s premier sports car races and we are honored to be a part of it — both competing on track and engaging with sports car fans and Corvette owners.”