Latest News

Michelin Extends Role as
Official Tire of Sebring International Raceway

Bib

As part of the agreement, the Turn 17 Michelin Bridge will now feature the MICHELIN Pilot Sport A/S 3 tire as Michelin continues as the Official Tire of Sebring International Raceway. The new signage will debut March 13-16, 2013 during Sebring's 61st annual race week.

"Our MICHELIN Pilot Sport family of Ultra High Performance tires are born from endurance racing with technologies and innovations we have developed in open competition at Sebring and Le Mans," said Don Byrd, vice-president, marketing, Michelin Americas Small Tires (MAST). "The fans at Sebring know and appreciate total performance and that is exactly what the new MICHELIN Pilot Sport A/S 3 delivers for enthusiasts and their own vehicles. The turn 17 bridge linking the pit and paddock area to the infield and the fans is the ideal visual link connecting our MICHELIN Pilot Sport A/S 3 tire's endurance racing technology to consumers."

From a competition standpoint, the 61st Mobil 1 Twelve Hours of Sebring fueled by Fresh from Florida provides a true test of the balance of tire performance as exceptional handling, braking, power down and extended wear all contribute to overall performance. Michelin and its technical partner teams from BMW, Audi, Porsche and Peugeot have taken the overall 12 Hour race victory at Sebring in each of the past 14 consecutive years.

The MICHELIN Pilot Sport A/S 3 tire, born from endurance racing, launches in the United States this summer and is appropriately featured on the newest signage around the Turn 17 Sebring circuit.

"We are delighted to continue our relationship with Michelin as the official tire of Sebring and to help them feature the all-new MICHELIN Pilot Sport A/S 3 tires," said Tres Stephenson, Sebring president & general manager. "Michelin became the first tire maker and just the fifth manufacturer (joining Porsche, Ferrari, Audi and Chevrolet Corvette) inducted into the Sebring Hall of Fame in 2010. Michelin technical partner teams have won the Mobil 1 Twelve Hours of Sebring fueled by Fresh from Florida for the last 14 consecutive years. Our Sebring fans know and respect Michelin."

Email Newsletter

Sign up for our FREE newsletter now!

Featured

  • Revisit Great Moments From Sebring’s 62-Year History +

    Capture the spirit of this weekend’s 62nd Annual Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida by Read More
  • IMSA Studying Data from Sebring Testing +

    The winter test at Sebring International Raceway has come and gone. Now, IMSA is analyzing the data from the two Read More
  • Porsche North America Takes Lead In Tequila Patrón NAEC +

    DAYTONA BEACH, Fla. (Jan. 26, 2014) – Porsche North America leads the GT Le Mans (GTLM) team points counting for the Read More
  • Sebring Unveils 2014 Poster +

    Sebring International Raceway has unveiled the official poster for the 62nd annual Mobil 1 Twelve Hours of Sebring Presented by Read More
  • New Corvette C7.R Livery Unveiled +

    MAKES COMPETITION DEBUT JAN. 25 AT THE 52ND ROLEX 24 AT DAYTONA DETROIT – Chevrolet today unveiled the Corvette C7.R race Read More
  • 1
  • 1
  • 2
  • 3